NOT FOR SALE
CLIENT
Design Thesis Corporate
SCOPE
Editorial Design, Brand Identity, Social Media Strategy
Not For Sale is a publication series created for young creatives. The series is divided into four issues, each covering a subtopic related to the main theme: Challenges facing young creatives. Through real-life experiences, NFS helps readers understand that they’re not alone and their feelings are common in the creative field. The branding of Not For Sale is a blend of playfulness, engagement, and free-spiritedness. While our work is made for commercial gain, our creativity is not for sale.
NFS aims to help young creatives break cycles and shift thought patterns using ideas borrowed from Cognitive Behavioral Therapy practices. Each publication includes a section where readers are engaged through exercises or activities.
The social media strategy was built around five key pillars: Shared Stories, Daily Facts, Lifestyle, Prompts, and Promotional Items such as graphic tees. The content distribution was broken down as follows: Shared Stories, Daily Facts, and Prompts each accounted for 16.7%, while Lifestyle and Promotional Items each made up 25%.
SOCIAL MEDIA STRATEGY
SHARED STORIES
Contains story-rich testimonies about challenges facing young creatives.
DAILY FACTS
Terminologies were defined in ways that spark fresh perspectives and insights for young creatives
LIFESTYLE
Lifestyle advice is shared as quotable guidance for young creatives to follow, helping them overcome the challenges they face.
PROMPTS
Prompts were provided and used to engage the target audience on digital media platforms such as Instagram
PROMO ITEMS (GRAPHIC TEES)
Designed apparel was used as both a promotional tool and a marketing strategy to engage the audience and provide tangible materials.
